About 54 West Group
Our Mission
At 54 West Group, we are dedicated to providing our clients with the highest level of strategic consulting services. We make sure we understand your business and goals first and then provide realistic, strategic advice that accomplishes those goals. We know that whether its a comprehensive AI strategy for your business, a branding refres
At 54 West Group, we are dedicated to providing our clients with the highest level of strategic consulting services. We make sure we understand your business and goals first and then provide realistic, strategic advice that accomplishes those goals. We know that whether its a comprehensive AI strategy for your business, a branding refresh, a sports marketing campaign or a strategic communications plan the best ideas are those that can actually be executed by your team with our help to efficiently achieve remarkable results.
Our Team
Matthew Barnett is a veteran technology strategist, attorney and executive with 30+ years of experience advising companies, professional sports leagues and amateur sports organizations on innovative technologies, AI, sponsorship campaigns, marketing and branding, communications and complex commercial matters. He leads 54 West Group, speci
Matthew Barnett is a veteran technology strategist, attorney and executive with 30+ years of experience advising companies, professional sports leagues and amateur sports organizations on innovative technologies, AI, sponsorship campaigns, marketing and branding, communications and complex commercial matters. He leads 54 West Group, specializing in strategy consulting that transforms clients aspirational goals into efficiently executed achievements.
Our Approach
Our Approach
We limit the number of clients we accept to make sure that we have the time and bandwidth to truly listen and understand our clients objectives. We take a collaborative approach to consulting, working closely with our clients to understand their unique needs and develop customized strategic solutions.